Adam Smith says
19 May 2009
A website holds the key to how a company is perceived and, in many cases, your company’s site has a major influence on whether a visitors ends up dealing with you or a competitor. The image your website project is critical, yet so many companies continue to fall short.
The final website is the effort and joint responsibility between the client and the agency. It’s the agency’s job to challenge the client and design the website for the client’s customers. Often what the website for the client thinks that great design, or a must-have technical feature, isn’t necessarily great for the user or the site usability. It’s the agency’s role to rein in the client if required and, while the client may understand itsbran and clients better, the agency will have much more experience and knowledge in usability. And that, after all, is what they’re buying: the value an agency’s experience can add. The brief is a springboard and agencies shouldn’t be afraid to challenge ideas in a pitching process. The most successful projects come from when the client and agency trust each other, and trust can only be gained from being confident, knowing your stuff and producing result.
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