Well this troubles me

"I don't know many executives who can deliver a ' to the point' answer about where the future is going," she says. "Even less who are capable of explaining the main ten, five, or even three key drivers shaping not only their industry but the entire business arena. And how many CEOs can comfortably create a 'kick-ass strategy' based on their understanding of today's society? Therefore investing in trend intelligence and ultimately taking time out to actively think about the future makes sound business sense."

http://www.trendwatching.com/about/inmedia/articles/2010_forecasting_the_future.html

Can I be trend apprentice?

Rojak Philosophy

While waiting for the MOM to approve my pass (which feels like it take years), I might as well start doing some preparation for my new job. Well to be frank, I do not have any formal education on online marketing. But I guess most of the experienced marketing people out there doesn't really have. They still excel in the industry. Media is just a tool. What important is their experience in marketing, and continuous learning on the digital trend. And I believe if I put effort in studying that, me too can be good in this.

Method:
1. Study online marketing at least an hour a day.
2. Buy a book-marketing

Rojak Philosophy
I am a believer of marketing mix. Marketing or branding objective cannot be achieve by only one channel. Marketing message has to reach different target audience by using different type of media.

1. Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing prospective customers a steady stream of high quality and relevant content.
http://www.toprankblog.com/2010/06/content-marketing-curation-context/

2. Success online contest: huge mix of prizes, give multiple ways to win.

Human computer insight

Will people slowly losing the ability to communicate verbally?
Everyone has dual personality, people react differently on cyber and real space.

Preparing to the WWW

What is AJAX?
AJAX = Asynchronous JavaScript and XML.

AJAX is not a new programming language, but to represent a broad group of web technologies that create fast and dynamic web pages:

• HTML / XHTML
• CSS
• JavaScript / DOM

AJAX is the art of exchanging data with a server, and update parts of a web page - without reloading the whole page.

Examples of applications using AJAX: Google Maps, Gmail, Youtube, and Facebook tabs.

Make popular by Google Suggest on 2005.

What is OScommerce?

osCommerce Online Merchant is an Open Source online shop e-commerce solution that is available for free. It features a rich set of out-of-the-box online shopping cart functionality that allows store owners to setup, run, and maintain online stores with minimum effort and with no costs, fees, or limitations involved.

It contains both a catalog front end and an administration tool back end which can be easily installed and configured over a web-based installation procedure.

8 years of operation.

Studies have shown that you can expect an increase in business of up to 250% by accepting credit card payments on your web site.

What is SEO?

Search engine optimization or SEO is the process of making your website search engine friendly and getting higher ranking so as to increase the volume and quality of visitors to your website.

"A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts."

Research has shown that around 89 percent of internet users use search engines and directories to look for products, services and information. There is no advantage in having a web site if no one is able to find it.

Optimizing:

1. Create unique, accurate page titles

2. Make use of the "description" meta tag

3. Make your site easier to navigate

4. Improve the structure of your URLs

5. Offer quality content and services

6. Write better anchor text

7. Use heading tags appropriately

8. Optimize your use of images

Question: Google started to put in new UI feature which is detecting nearest location. How can a company know where they rank at that particular area?

'Search engine marketing' is a much broader term that refers to everything that can be done to utilize the technology of search engines, blog directories and other social networking systems with the goal of promoting a web site and increasing its traffic, its "stickiness," and, in the case of sites that promote a business - increase profits.
SEO (search engine optimisation) is in fact just the first phase of SEM (search engine marketing).

What is CMS?

CMS or a 'Content Management System' quite literally allows you to control and manage the content within your web site - without technical training. Using this uncomplicated system you can very easily add, delete images and edit text in your web site on the fly. You can also have an unlimited number of pages and a full site-search engine.

CMS reduces the time required to publish, allowing you to get your content on-line faster. This is a very important issue for any professional web site.

Type of CMS:
http://www.a3webtech.com/index.php/how-cms-works.html

What is Internet Marketing?

Internet marketing, also referred to as i-marketing, web-marketing, online-marketing, Search Engine Marketing (SEM) or e-Marketing, is the marketing of products or services over the Internet.

The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media, but it includes management of digital customer data and electronic customer relationship management (ECRM) systems.

Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales.

Why Apply & Google Win, your company doesn't

Common sense dictates that the easier something is to accomplish, the more readily it will be passed along. What information do you ask your customers to submit? And of that, which is really necessary? Less is more.

Read more: http://www.scottmonty.com/2009/10/why-apple-google-win-and-your-company.html#ixzz0VNSVNQU9