While waiting for the MOM to approve my pass (which feels like it take years), I might as well start doing some preparation for my new job. Well to be frank, I do not have any formal education on online marketing. But I guess most of the experienced marketing people out there doesn't really have. They still excel in the industry. Media is just a tool. What important is their experience in marketing, and continuous learning on the digital trend. And I believe if I put effort in studying that, me too can be good in this.
Method:
1. Study online marketing at least an hour a day.
2. Buy a book-marketing
Rojak Philosophy
I am a believer of marketing mix. Marketing or branding objective cannot be achieve by only one channel. Marketing message has to reach different target audience by using different type of media.
1. Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing prospective customers a steady stream of high quality and relevant content.
http://www.toprankblog.com/2010/06/content-marketing-curation-context/
2. Success online contest: huge mix of prizes, give multiple ways to win.
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