What every Toy Marketer knows

Toy marketers have known for years that the focus in a toy commercial is not so much on their new product, as much as it is on the facial expressions of the child. They're showing the absolute joy and delight of playing with that toy. Often images in the mind of the child who is viewing the commercial might evoke a sense wonder, adventure and excitement. Sometimes, a toy marketer may aim much deeper psychologically by showing the child in their commercial, enjoying their toy with either Mom or Dad sitting on the floor playing with him or her. The child viewing the program may even desire that toy more simply because they think that 'if they only they had this toy', their Mom or Dad might take more time to sit down and play with them too!